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Based on the theories of parasocial interplay, two-step circulation and opinion leadership, and modes of reception, concepts reminiscent of viewers promoting response, relationship to influencers and the level of belief are investigated and concluded in order to seek out frequent patterns around viewers reception to influencer advertising and marketing. By conducting qualitative evaluation, this thesis examines audience reception to promotional content produced by social media influencers in collaboration with the Swedish inside design model Royal Design. Influencers are people with the power to have an effect on purchasing selections of others on the premise of established authority, data, and relationships with their audience.<br><br><br> This research proposed that model fairness have an effect on the social media influence. 228) analysis methodology was used to realize the purpose of this examine by measuring the magnitude of the variations between the primary variables. 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