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While materialism is a subject which is closely researched (Chia, 2010; Duh, 2015; Kamal, Chu, & Pedram, 2019; Muncy & Eastmen, 1998; Schaefer, Hermans, & Parker, 2004; Wella Yanti, Martini, fashion influencers on [https://loonglist.com/how-it-works/ instagram influencers salary] & Sapta, 2019), fashion influencers on instagram analysis relating to different types of materialism and their impact on social relationships continues to be sparse (Pieters, 2013). This examine aimed to advance the prevailing literature by finding out which influence the three several types of materialism have on parasocial relationships and the way this influences buy intention. 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